Estimate profit before you list the shirt.
Model price, product cost, fees, shipping, refunds, tax assumptions, and ad spend so you can see whether a print-on-demand shirt has enough room to survive real-world costs.
Profit inputs
Profit margin: 23.7%
Total fees: $2.54
Estimated sales tax (pass-through): $0.00
Estimated profit for 100 orders: $520.09
Margin check: workable if traffic is mostly organic.
How this profit estimate works
Profit = price − COGS − shipping subsidy − ad cost − platform fee − payment fee − fixed fee − refund reserve − optional seller-paid sales tax. Platform presets fill in typical fee rates for Etsy, Shopify, Redbubble, and Amazon Merch on Demand, then stay editable so you can match your actual costs.
The 100-order projection exists because a margin problem that looks small on one sale can become painful at volume. A margin under 15% is fragile and leaves little room for refunds or rising ad costs. 15% to 30% is workable if traffic is mostly organic. Above 30% gives more cushion for promotions and testing.
This is a planning estimate, not accounting advice. Real fees vary by location, category, discounts, subscriptions, currency conversion, and support issues — confirm against your own platform statement before pricing a listing.
Before you list the shirt
Quick FAQ
What margin is healthy?
Under 15% is fragile. Around 15% to 30% is workable if traffic is decent. Above 30% gives more room to test.
Why show 100 orders?
It helps you see whether a margin problem stays small or becomes painful at volume.
Should I include design time?
If you want a stricter model, add it into the fixed fee or ad cost inputs.